Highland Park 10 Year Old Viking Scars Single Malt Scotch Whisky 700mL

Orkney peated single malt with Viking character

Highland Park 10 Year Old Viking Scars Single Malt Scotch Whisky 700mL is a ten year old peated single malt from Scotland presented in a redesigned embossed bottle that reflects the Viking Scars identity. This core range expression sits within the peated single malt category while presenting an accessible expression suitable for everyday collectors and gift selections.

The bottle artwork and embossing provide shelf standout and a consistent brand signal without overstating provenance. Highland Park is the consumer facing brand and appears on the label and packaging, reinforcing Orkney origins and signature style. The whisky is bottled at 40.0% ABV and packaged for retail display in specialist and general liquor channels across Australia.

This expression connects the Highland Park single malt family to modern drinkers by pairing a recognisable age statement with a branded visual treatment. It occupies a clear role in entry level single malt shelving while preserving the distillery character associated with peated single malts from the region. Stockists can position the product under single malt Scotch, peated whiskies and Orkney regional categories for search and merchandising.

Retail descriptions can highlight the embossed bottle, the 10 year age and peated single malt classification to aid discoverability in search and in-store signage. The product suits curated whisky displays, beginner single malt selections and promotional seasonal fixtures where clear brand messaging and recognisable packaging drive conversion.